🎈
Ages 2-4
Toddler Mealtime Peace
Targets parents of toddlers struggling with picky eaters and mealtime battles. Playful, colorful design with emphasis on stress reduction.
View PageExperiment Overview
Total Pages
6
Age Groups Covered
2-16 years
Design Approaches
6 unique
Technologies
Modern CSS, JS
Landing Page Experiments
🦸
Ages 5-10
Lunch Box Heroes
Comic book/superhero themed design that empowers kids to "become heroes" by making their own healthy lunch choices. Gamified with achievements.
View Page⚡
Ages 11-16
Fuel Your Game
Dark, sleek, "cool" design that appeals to teens. Focuses on independence, sports performance, and not being lectured about food.
View Page📱
All Ages
Screen-Free Parenting
Elegant, minimalist design emphasizing the analog, tactile nature of Food Cards. Appeals to parents concerned about screen time.
View Page⏱
All Ages
5-Minute Meal Planning
Clean, efficient design focused on time-saving. Timeline visualization shows exactly how quickly Food Cards work for busy families.
View Page🎲
All Ages
Family Food Game
Positions Food Cards as a family game/activity with challenges, collecting, and competition. Fun, colorful, celebratory design.
View PageDesign Approaches Tested
1
Emotional Pain Point (Toddler)
Directly addresses parent frustration and stress, promising relief from daily battles.
2
Gamification + Empowerment (Elementary)
Makes the child the hero of their own nutrition journey with achievements and rewards.
3
Performance + Autonomy (Teen)
Speaks directly to teens about fueling their bodies without parental lecturing.
4
Anti-Digital Philosophy (Screen-Free)
Positions analog tools as a thoughtful alternative to app-based solutions.
5
Efficiency + Time Savings (Busy Parent)
Focuses purely on the practical time-saving benefits for overwhelmed parents.
6
Family Activity/Game (Family Game)
Reframes nutrition planning as entertainment and family bonding time.